1 Day, 1 Mask: Korea’s Top Beauty Trend

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GLOW RECIPE

It’s called “1 day, 1 pack.” And while this is not a reference to an unfortunate nicotine habit, it may well be just as addictive.

1 일1팩, as it’s called in Korean, is a beauty trend that originated in Korea some years ago, when stories began emerging about Korean celebrities attributing their amazingly pristine skin to their use of a sheet mask every day. It wasn’t long before the skin care-obsessed nation — where decent quality sheet masks abound in every convenience store for as little as $1 each — was obsessing over incorporating a daily mask, like a complexion multivitamin, into their already impressive regimens.

The trend soon spread to K-beauty aficionados all over the world, with Instagram and Reddit users challenging each other to use one sheet mask a day. (The hashtag #1 일1팩 currently has almost 35,000 posts on IG, while #sheetmask has over…

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